Manager – Informatics Institute of Technology (IIT Campus) in Colombo, Western Province

Informatics Institute of Technology (IIT Campus) is currently accepting applications for the position of Manager - Marketing and Branding in the Western Province area. The job type available for this position is Full-time.

We are looking for candidates who possess proficient skills and have a minimum of beginners/seniors in the respective field. In addition to technical expertise, we highly value traits such as honesty, discipline, and a strong sense of responsibility in our prospective employees.

Informatics Institute of Technology (IIT Campus) operates within the (according to the company) industry. If you are interested in applying for this position and joining our esteemed organization, we encourage you to submit your application promptly.

Job Information

Company:	Informatics Institute of Technology (IIT Campus)
Position:	Manager
Region:	Colombo - Western Province, Western Province
Education:	Confidential
Job Type:	Full-time
Industry:	Higher Education

Job Description

The Marketing and Branding Manager is responsible for developing, implementing, and overseeing marketing and branding strategies to promote IIT, enhance its brand image, attract students, engage stakeholders, and achieve enrollment targets. This role involves leading the team and collaborating with various departments within the institution.

Responsibilities

Develop Marketing and Branding Strategies:

Develop and execute comprehensive marketing and branding strategies to enhance IIT’s visibility, reputation, and academic offerings.

Brand Positioning and Messaging:

Define and maintain the institution’s brand positioning, unique value proposition, and messaging to prospective students, parents, faculty, and stakeholders.

Ensure consistent brand messaging across all communication channels.

Student Enrollment Campaigns:

Plan and execute marketing campaigns to attract prospective students, including exhibitions, career fairs, information sessions, and targeted outreach initiatives.

Collaborate with admissions teams to enhance enrollment rates and achieve enrollment targets.

Collaboration and Stakeholder Engagement:

Collaborate with academic departments and administrative units to align marketing efforts with academic programs, events, and institutional goals.

Engage with alumni, donors, and other stakeholders to enhance their involvement and support for the institution.

Content Development and Publications:

Supervise the creation of compelling content for various channels, including brochures, newsletters, press releases, blogs, and other marketing materials that highlight the institution’s achievements, programs, and success stories.

Ensure brand consistency and high-quality content in all publications.

Market Research and Analysis:

Conduct market research to understand trends, competitive landscapes, and target audience preferences within the higher education sector.

Use data-driven insights to make informed decisions and refine marketing strategies.

Budgeting and Resource Management:

Develop and manage the marketing and branding budget, allocating resources effectively to achieve marketing goals.

Monitor expenditures and ROI to optimize budget allocation and demonstrate effectiveness.

Qualifications

• Bachelor’s degree or professional qualification in Marketing, Business Administration, or a related field.
• Proven experience (5+ years) in marketing, branding, or related roles, ideally within the FMCG sector, with or without a background in education.
• In-depth understanding of higher education market dynamics, admissions processes, and academic programs.
• Strong project management skills and the ability to work collaboratively with cross-functional teams.
• Excellent written and verbal communication skills, with a focus on academic and educational content.
• Proficiency in digital marketing tools, social media platforms, and analytics relevant to the education sector.

Benefit

• Overtime bonus
• Gaining experience
• Comfortable work environment

Application Requirements

• Relevant formal education
• Work experience in the related industry is a plus
• Ability to adapt and learn quickly

Company address

Province	Western Province
City	Colombo
Full Address	Informatics Institute of Technology (IIT), 57 Ramakrishna Rd, Colombo 00600, Sri Lanka
Google Map	Google Map