Category Planning and Marketing Manager – Fonterra in Biyagama, Western Province

Welcome to our job portal, where Fonterra is offering exciting employment opportunities for the position of Category Planning and Marketing Manager in the Western Province area. We are currently seeking Full-time candidates.

We are looking for individuals who possess excellent Sales and Marketing skills and have relevant Mid-Senior level in the field. Moreover, we highly value traits such as honesty, discipline, and accountability in our prospective employees.

At Fonterra, we offer a competitive estimated salary of approximately රු. 18,000 - රු. 40,000 (per Month). However, please note that the final salary offer will be determined by the company based on various factors.

As a company operating in the Dairy Product Manufacturing, Food and Beverage Manufacturing, & Beverage Manufacturing industry, we provide a wide range of professional opportunities. If you are interested in exploring a rewarding career path with Fonterra, we encourage you to submit your application directly through our website.

Join our growing team and embark on a fulfilling career journey with Fonterra. Don't miss out on the chance to be part of our dynamic work environment. Apply now and take the first step towards a bright future.

Job Information

Job Description

We are seeking a dynamic and strategic Category Planning & Marketing Manager to lead our shopper and trade marketing agenda for the assigned category. Reporting directly to the Head of Customer Marketing, this role is pivotal in translating consumer strategy into shopper strategy, leveraging consumer and shopper insights. The successful candidate will spearhead Integrated Business Planning (IBP) meetings for Customer Development (CD), and will be responsible for developing trade programs, promotions, and schemes to achieve brand and category objectives. Operating within the assigned Gross-to-Net (GTN) budget, the Category Planning & Marketing Manager will monitor and drive category growth across various channels and retail environments.

What you would be doing:

• Convert brand strategies into actionable shopper strategies.
• Develop strategic shopper plans by GT Channel & Modern Trade chains.
• Plan and execute shopper research studies, using external agencies to evaluate progress through the shopper lens.
• Integrate shopper perspective into annual business planning, ensuring marketing and customer marketing plans incorporate shopper insights.
• Track progress against plans and analyze shopper and category trends, recommending strategies and actions.
• Defining and executing the category-specific channel programs, Trade schemes, and Trade promotions.
• Represent Customer Development in key Integrated Business Planning meetings, while leading the activity Planning work streams & Activity sign-off meetings.

Here’s what we are looking for:

• Bachelor’s Degree in Marketing or Business Management, Master’s Degree would be desirable.
• 2-3 years of experience in Shopper Marketing / Trade Marketing/ Brand Management within FMCG/Hardware or Telecommunication industry.
• 2-3 years of Sales Experience.
• Strong business acumen, shopper understanding, and insight generation for targeted action.
• Excellent skills in stakeholder and relationship management.
• Excellent communication and organizational skills.
• Self-driven mentality with a high level of critical thinking and problem-solving skills.
• Strong communication skills in both English & Sinhala.

Benefit

• Overtime bonus
• Gaining experience
• Comfortable work environment

Application Requirements

• Physically and mentally healthy
• Minimum age of 17 years
• Disciplined and punctual
• Honest and responsible
• Good personality
• Enthusiasm in working and learning
• For other requirements, please check through the job form.

Company address