Digital Marketing Lead – Kerner Norland in Colombo, Western Province

Kerner Norland is currently accepting applications for the position of Digital Marketing Lead in the Western Province area. The job type available for this position is Full-time.

We are looking for candidates who possess proficient skills and have a minimum of beginners/seniors in the respective field. In addition to technical expertise, we highly value traits such as honesty, discipline, and a strong sense of responsibility in our prospective employees.

The company offers a competitive estimated salary of approximately රු. 18,000 - රු. 40,000 (per Month). However, it is important to note that the final salary offer may vary and is subject to the discretion of the company.

Kerner Norland operates within the (according to the company) industry. If you are interested in applying for this position and joining our esteemed organization, we encourage you to submit your application promptly.

Job Information

Company:	Kerner Norland
Position:	Digital Marketing Lead
Region:	Colombo - Western Province, Western Province
Education:	Confidential
Salary:	LKR 18.000 - LKR 40.000 per Month
Job Type:	Full-time
Industry:	IT Services and IT Consulting

Job Description

Digital Marketing Lead

Overall purpose

The Digital Marketing Lead will be responsible for strategizing, executing, and optimizing digital marketing campaigns to drive performance metrics such as conversions, ROI, and customer acquisition. This role involves leveraging various digital channels and analytics tools to maximize campaign effectiveness and meet business objectives.

Key Tasks and Responsibilities:

• Develop and execute digital marketing strategies to achieve performance targets.
• Create and manage paid advertising campaigns across various platforms.
• Conduct A/B tests to optimize ad creatives, landing pages, and audience targeting.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for improvement.
• Collaborate with cross-functional teams including design, content, and product teams to align marketing efforts.
• Stay updated on industry trends and best practices to implement innovative strategies.
• Designing and managing all parts of our digital marketing, including marketing databases, emails, and display advertising campaigns.
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
• Developing and managing campaigns based on client needs and budget, including advertising, email marketing, search engine optimization (SEO), social media marketing (SMM), and display advertising.
• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising.
• Preparing accurate reports on our marketing campaign’s overall
• performance. (ROI and KPIs)
• Working with other department heads and staff to discuss plans and marketing strategies.
• Staying current with emerging opportunities in the digital marketing world.
• Manage the marketing initiatives of FBC, Kerner Norland and other affiliated companies.

Qualifications:

• Bachelor’s degree in marketing, Business, or related field. Relevant certifications in digital marketing are a plus.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Outstanding communication and interpersonal skills.
• Up to date on the latest trends and technologies in digital marketing.
• Must be flexible in working with other affiliated companies of FBC Philippines in all its Marketing activities across the globe.
• Must be able to work independently and with very minimal supervision.
• Must-Have Technical Stack
• Google Ads
• Facebook Ads Manager
• Analytics tools (e.g. Google Analytics, Adobe Analytics)
• Alternate Technical Stack
• LinkedIn Ads
• Twitter Ads
• Nice-To-Have Technical Stack
• SEO tools (e.g. SEMrush, Moz)
• Marketing automation platforms (e.g. Hubspot, Marketo)

Skills & Attributes:

• Proficiency in digital advertising platforms (e.g., Google Ads, Facebook Ads Manager, LinkedIn Ads).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with A/B testing, campaign optimization, and performance tracking.
• Knowledge of SEO/SEM best practices and tools.
• Excellent communication and collaboration skills.
• Creative thinking and problem-solving abilities.

Experience:

•  A minimum of 2-4 years’ experience in digital marketing, specifically in performance marketing roles.

Benefit

• Overtime bonus
• Gaining experience
• Comfortable work environment

Application Requirements

• Good physical and mental health
• Minimum age 17 years
• Discipline and adherence to time
• Honest and responsible
• Good character
• Satisfaction in working and learning
• For other requirements, please check through the application form.

Company address

Province	Western Province
City	Colombo
Full Address	4th Floor, Kerner Norland, 48 Nawam Mawatha, Colombo 00200, Sri Lanka
Google Map	Google Map